Tanisa Foods: From Tay Ninh to Over 35 Countries

Tanisa Foods traces its journey from a traditional rice paper craft in Tay Ninh to exports in over 35 countries, as featured on VTV's Vietnam Today.

Tanisa Foods: From a Traditional Rice Paper Craft in Tay Ninh to an Export Journey Spanning Over 35 Countries

Sheets of rice paper, drying under the sun, a craft long rooted in Tay Ninh, Vietnam. That image opens the story of Tanisa Foods, a company founded by Estelle Thu in 2015. Ten years later, Tanisa's rice-based products have reached more than 35 countries, from retail chains in the United States to supermarkets in South Korea. This journey was recently featured on Vietnam Today, the external-facing channel of Vietnam Television (VTV). This article tells that story: from a family rice paper craft to a rice-food brand now on the global export map.

The Tanisa Foods Story

 

Estelle Thu started Tanisa Foods in 2015, after growing up in Tay Ninh, a part of Vietnam known for generations of rice paper makers. Growing up around small family production workshops, she recognized something: rice-based foods were deeply woven into Vietnamese daily life, yet rarely developed into brands of their own on the international market.

From Tay Ninh Shrimp Salt to a Global Rice-Food Brand

In its early days, Tanisa started very small, selling Tay Ninh shrimp salt online for the domestic market. From that foundation, the company gradually expanded into rice-based products, rice paper, rice vermicelli, and pho noodles, foods already familiar in Vietnamese kitchens but still carrying plenty of room to grow internationally. More than a decade later, Tanisa does more than sell products; it has invested in production systems, quality standards, and international partnerships.

Origins: The Night-Dew Rice Paper of Trang Bang

According to a tradition going back decades, the night-dew rice paper (banh trang phoi suong) of Trang Bang is a type of rice paper that must be coated in two layers before it will puff up when toasted, and it involves one step found nowhere else: leaving the rice paper outdoors overnight to absorb the dew. As one craftsperson from Trang Bang recalls, someone once forgot to collect a batch of rice paper, leaving it out overnight by accident. The next morning, they discovered that the sheets left out in the dew had turned softer and more flavorful. From then on, local people adopted this method to make rice paper for wrapping meat and vegetables.

The Artisans Behind the Traditional Craft

The work begins at four in the morning, while most people are still asleep. The person spreading the batter must time the turn of the sheet over the steaming pot precisely. A delay of just a few seconds and the batter has already absorbed too much steam and stuck to the pan. One artisan shared that she has been doing this work since she was ten years old, for almost 30 years now, and that the craft cannot be learned from theory alone. Only those with many years of experience can produce a sheet that meets the standard.

A Cultural Heritage Recognized by the State

The craft of making night-dew rice paper in Trang Bang has been recognized as a traditional craft, one that other localities cannot easily replicate with the same authenticity. This is precisely why Tanisa always ties its product story back to Tay Ninh, never separating the product from where it comes from.

From a Traditional Craft Village to an Internationally Certified Factory

To export, a few hundred handmade sheets of rice paper a day is not enough. Tanisa had to rebuild its entire process from the ground up, with every stage monitored to ensure consistent quality across batches. The rice used is sourced from the Mekong Delta, a rice-growing region known for its neutral taste and stable texture, well suited to a wide range of food applications.

Tanisa's International Certifications

To gain access to demanding markets, Tanisa has earned certifications including FSSC 22000, ISO 22000, FDA (United States), KFDA (South Korea), and Halal. For B2B buyers, these are not just paperwork; they are the baseline condition that lets an importer commit to a long-term order from a factory in Vietnam.

Tanisa Foods: Exporting to Over 35 Countries

Tanisa's first export order went to Taiwan. Before that, the company spent about six months figuring out on its own what it actually took to export, from documentation to packaging procedures. That first shipment didn't bring much profit, but it marked the starting point for expanding into larger markets: the United States, Europe, South Korea, Japan, and Australia.

Key Markets and Distribution Channels

In the United States, Tanisa's products are available on Amazon and through the H-Mart chain. In South Korea, the company distributes through Coupang.

Tanisa's Story on VTV's Vietnam Today

Vietnam Today is VTV's external-facing channel, tasked with bringing Vietnam's stories and values to international audiences. Having Tanisa's journey chosen for this channel was more than a single broadcast appearance. It served as outside validation of the story the company has been building all along: that a product born from a village craft can become part of a national brand story.

For Tanisa, the journey from a workshop in Tay Ninh to more than 35 countries is not just a story of business growth. It is a story of carrying the flavor, identity, and craftsmanship of a traditional trade into the kitchens of consumers across many different cultures, true to the spirit the company continues to pursue: The Vietnamese Soul to The World.

 

TANISA FOODS JSC

Factory add 1: 188 Lac Long Quan Street, Quarter 3, Tan Ninh Ward, Tay Ninh Province, Vietnam

Factory add 2: Phu Hoa Dong, Cu Chi, Ho Chi Minh City, Viet Nam

Office in HCMC: 18th Floor, Vincom Building, 72 Le Thanh Ton Street, District 1, Ho Chi Minh City, Vietnam

Warehouse in HCMC: 2/3 Binh Gia, Tan Binh District, Ho Chi Minh City, Vietnam

Hotline: +84 938 118 699 (WhatsApp/WeChat), +84 938 198 299 (Zalo)

   

Email: marketing@tanisagroup.com

Website: www.tanisagroup.com

Facebook: Tanisa Foods JSC

Instagram: @tanisa_foods

Youtube: Tanisa Kitchen