Inside Tanisa’s Booth at Vietnam Foodexpo 2025: What Attracts International Buyers?

Date: 13/11/2025

89 View(s)

0 Evaluate

Vietnam Foodexpo 2025- the largest international food industry exhibition in Vietnam - took place at the Saigon Exhibition and Convention Center (SECC), gathering thousands of visitors and buyers from more than 50 countries. In the midst of the expansive venue and energetic trade environment, the Tanisa booth emerged as one of the event’s most visited destinations, drawing international importers interested in sampling products, discussing opportunities, and exploring potential partnerships.

With over 10 years of export experience and a network spanning more than 30 global markets, Tanisa came to the exhibition not only with high-quality Vietnamese products but also with the spirit of Authentic Vietnamese Taste - clean, safe, and internationally certified foods.

1. Tanisa – A Vietnamese Brand Recognized by HTV and National Media at Foodexpo 2025

Tanisa’s participation at Vietnam Foodexpo 2025 was highlighted by HTV (Ho Chi Minh City Television) in the program Made by Vietnam – Dấu Ấn Thương Hiệu Việt, where the company was introduced as a representative Vietnamese brand bringing local cuisine to international markets.

This media recognition further reinforces Tanisa’s credibility in the food export industry—particularly across key product categories such as high-standard rice paper, Vietnamese rice noodles, pho, and signature Vietnamese specialties. The brand continues to earn strong recognition from event organizers, partners, and national media due to its standardized production, high product quality, and compliance with global food safety requirements.

2. A Modern, International-Standard Booth That Attracted Buyers from the Start

The Tanisa booth was designed with a modern, streamlined aesthetic, featuring brand-consistent visuals aligned with the message “Authentic Vietnamese Taste.” From the backdrop to the product display shelves and consultation counters, every detail was thoughtfully arranged to ensure clear visibility, smooth navigation, and easy interaction for buyers.

From the opening day, the booth became a gathering point for buyers from the United States, Canada, Japan, Singapore, South Korea, and various European markets. Beyond product display, the booth served as a true experience station, where visitors could handle the products, examine real packaging, and taste multiple varieties of Tanisa’s rice paper, rice noodles, and pho.

This professional and experience-driven booth design helped Tanisa make a strong and immediate impression—especially among international buyers seeking suppliers with consistent quality and strong export capability.

3. The Product Experience Zone – A Key Touchpoint That Wins International Buyers

The product sampling zone was one of the booth’s most engaging features. Here, visitors and buyers could taste export-standard rice paper characterized by its clarity, ideal chewiness when rolled, and clean profile without rice odor.

Application dishes—including fresh spring rolls, crispy fried rice paper, and rice paper snacks—were prepared on site, enabling buyers to visualize how the products can be incorporated into menus, snack shelves, or foodservice concepts in their respective markets.

The Tanisa team was present throughout the sampling area to explain product attributes, share preparation tips, and provide insights into consumption trends in demanding markets such as the U.S., Korea, and Japan. This hands-on experience, combined with direct conversations with the production and business development team, significantly built trust and shortened the journey from product interest to partnership discussions.

4. A Diverse Product Portfolio Meeting the Needs of Global Rice Paper and Rice-Based Food Importers

Tanisa’s diverse yet consistently high-quality product portfolio was a major advantage at Vietnam Foodexpo 2025. All products follow the Clean Label principle—no preservatives, gluten-free, non-GMO—and meet international certifications including FSSC 22000, ISO 22000:2018, FDA (USA), KFDA (Korea), and Halal.

In the rice paper category, Tanisa showcased its core lines: white rice paper, vegetable-based rice paper (made with natural ingredients), organic rice paper, and green tea rice paper, available in multiple sizes (16 cm–32 cm) and shapes (round, square, triangle).

A signature feature of Tanisa rice paper is its no-rice-smell profile—a critical preference in the Korean market, where Tanisa is currently ranked among the Top 2 largest rice paper exporters.

Alongside rice paper, Tanisa presented its range of rice noodles, pho noodles, and vermicelli made from 100% Vietnamese rice, including white rice noodles, brown rice noodles, vegetable-infused noodles, vegan low-calorie sweet potato vermicelli, and convenient instant pho and noodle lines.

Meal Kits—including the Spring Rolls Meal Kit, Pho Meal Kit, and Bun Bo Hue/Bun Rieu Meal Kits—received strong interest from buyers aligned with the growing ready-to-cook trend in Western markets.

The Tay Ninh specialty collection—such as mixed rice paper snack (banh trang tron), chili rice paper, seasoned rice paper snacks, and seaweed rice paper—added a unique offering for buyers seeking distinctive Asian snack products to enrich their portfolios.

5. 100% Machine-Operated Production – A Manufacturing Advantage Valued by Global Buyers

Beyond product diversity, Tanisa’s manufacturing capabilities strongly impressed international buyers. The entire production workflow—from steaming and forming to drying and final packing—is 100% machine-operated, ensuring consistent quality across all batches.

With sizable production capacity, Tanisa can efficiently fulfill large-volume orders for global retail chains such as H-Mart (USA), Don Quijote (Japan), and Homeplus (Korea). A rigorous QC/QA system and full batch traceability further strengthen buyer confidence, especially as international markets tighten standards for food imports and safety.

6. OEM & Private Label Customization – A Key Differentiator of Tanisa

In addition to its branded product lines, Tanisa also serves as a flexible OEM and Private Label partner for global markets. The company can tailor product specifications—including rice paper size, thickness, texture, and flavor profiles—to suit market preferences, while providing packaging designs suited for U.S., Japanese, Korean, and European consumers.

Flexibility in MOQ, lead time, and export documentation makes Tanisa a reliable partner for both large retail systems and emerging brands seeking to expand their product lines. This adaptability creates a distinct competitive advantage for Tanisa in the rice paper and rice-based food export sector.

7. Strengthening High-Quality B2B Connections

Throughout Vietnam Foodexpo 2025, the Tanisa team conducted numerous meetings with buyers from Canada, Japan, Singapore, China, and several European countries. Discussions centered on import plans for rice paper and rice-based products, OEM and Private Label development, and distribution opportunities in supermarket networks.

These exchanges evolved from initial introductions into concrete partnership discussions, underscoring Tanisa’s growing appeal among international buyers.

8. The Tanisa Booth – Showcasing and Spreading Authentic Vietnamese Flavors

Tanisa’s strong presence at Vietnam Foodexpo 2025 is a clear reflection of the company’s credibility and capability as a Vietnamese food exporter. A consistently busy booth, positive buyer feedback, and meaningful B2B interactions collectively contribute to elevating the image of Vietnamese rice paper and rice-based products on the global stage.

With a clear growth strategy, modern manufacturing technology, and comprehensive international certifications, Tanisa continues to strengthen its position as one of Vietnam’s leading rice paper exporters—ready to partner with global buyers to bring Authentic Vietnamese Taste to even more markets worldwide.

TANISA FOODS JSC, a strong brand in the market for the production and distribution of specialty products (rice paper, rice noodles...) and spices (seasoning) which exported to some countries such as USA, France, South Korea, Japan, Russia, Brunei...

If you are in need of products with best quality, food safety, and hygiene, please contact us:

TANISA FOODS JSC

Factory add 1: 188 Lac Long Quan Street, Quarter 3, Tan Ninh Ward, Tay Ninh Province, Vietnam

Factory add 2: Phu Hoa Dong, Cu Chi, Ho Chi Minh City, Viet Nam

Office in HCMC: 18th Floor, Vincom Building, 72 Le Thanh Ton Street, District 1, Ho Chi Minh City, Vietnam

Warehouse in HCMC: 2/3 Binh Gia, Tan Binh District, Ho Chi Minh City, Vietnam

Hotline: +84 938 118 699 (WhatsApp/WeChat), +84 938 198 299 (Zalo)